To start off, we are dapper hus, a startup based in Sweden owned by Fashion 46 AB. Now let’s put aside all the boring stuff and talk about what’s really important.
We launched this store for you with a very simple mission: To create an online store where everyone can enjoy the experience of fashion and luxury at affordable prices.
We love Sweden. We love its culture. Its people. Its architecture. Its nature. But most importantly, we love its openness and acceptance of others. dapper hus was not launched by a Swede, but we chose Sweden because it supports our values. We believe that diversity and equality play a vital role in creating a welcoming and loving environment. That’s one thing we do at dapper hus. Everyone is welcome to take part of this movement towards making fashion accessible to the masses.
We also believe that transparency is always the way to go for a brand. If you have any questions we are always here for you. We won’t be hiding behind closed doors like some, but rather we want you to feel welcome and comfortable when shopping with us!
Big retailers tend to take advantage of you by setting crazy prices and making you think fashion is not for everyone. It’s like they’re creating different classes based on what you wear. But we’re here to focus to good quality with fair prices of brands you love.
Finally, since we love storytelling, this will be the first of many posts to keep you updated on dapper hus. We will also be providing you with fashion tips and tricks to make sure that you are always ready for that fab selfie!
//break the rules